{"id":5102,"date":"2023-01-13T20:14:41","date_gmt":"2023-01-13T20:14:41","guid":{"rendered":"https:\/\/senomedical.com\/?p=5102"},"modified":"2025-06-16T20:15:24","modified_gmt":"2025-06-16T20:15:24","slug":"seno-medical-inks-exclusive-agreement-with-genetik-inc-as-distributor-for-imagio-breast-imaging-system-in-southeast-asia","status":"publish","type":"post","link":"https:\/\/senomedical.com\/index.php\/2023\/01\/13\/seno-medical-inks-exclusive-agreement-with-genetik-inc-as-distributor-for-imagio-breast-imaging-system-in-southeast-asia\/","title":{"rendered":"Seno Medical Inks Exclusive Agreement with Genetik, Inc. as Distributor for Imagio\u00ae Breast Imaging System in Southeast Asia"},"content":{"rendered":"<p>(SAN ANTONIO, TX \u2013 January 13, 2023) Seno Medical has entered into an exclusive distributor agreement with Genetik, Inc., to market, sell and service the company\u2019s groundbreaking Imagio<sup>\u00ae<\/sup>\u00a0Opto-Acoustic\/Ultrasound (OA\/US) Breast Imaging System. This distributor agreement \u2013 a first for Seno \u2013 will enable Genetik to regionally distribute the Imagio<sup>\u00ae<\/sup>\u00a0System in Singapore, where the distributor is headquartered.<\/p>\n<p>\u201cWe are thrilled to be partnering with a reputable organization such as Genetik to stimulate commercial adoption of the Imagio<sup>\u00ae<\/sup>\u00a0System into Southeast Asia,\u201d commented Tom Umbel, CEO and President of Seno Medical. \u201cThis agreement represents a major milestone for Seno Medical and the continued acceptance and adoption of our new fusion modality in breast imaging.\u201d<\/p>\n<p>\u201cWe are proud to work with innovative and highly accurate technologies that can change the standard of care for patients. We look forward to representing this state-of-the-art product for diagnosing breast cancer \u2013 the only global FDA-approved technology based on photoacoustic fused with ultrasound,\u201d commented Genetik CEO V. B. Balrai Singh.<\/p>\n<p>Recently honored with a Gold Edison award, a Gold Medical Design Excellence Award and as a semi-finalist in the 2022 Minnie\u2019s for its medical innovation, Seno\u2019s groundbreaking diagnostic breast cancer imaging system helps physicians differentiate between benign and malignant breast lesions using non-invasive opto-acoustic\/ultrasound (OA\/US) technology to provide information on breast lesions in real time, helping providers to characterize masses that may \u2014 or may not \u2014 require more invasive diagnostic evaluation.<\/p>\n<p>Breast biopsy procedures caused by false-positive diagnostic assessments cost the US healthcare system more than $2 billion per year.<sup>i<\/sup>\u00a0\u00a0Seno\u2019s Imagio<sup>\u00ae<\/sup>\u00a0technology could significantly reduce those costs with its patient-centric OA\/US innovation.<\/p>\n<p>Seno\u2019s OA\/US system combines laser optics and grayscale ultrasound to provide fused functional, morphological, and anatomical breast imaging. The opto-acoustic images provide a unique blood map in and around breast masses, while the ultrasound provides a traditional anatomical image. Through the appearance or absence of two hallmark indicators of cancer \u2014 angiogenesis and hypoxia \u2014 Seno Medical has shown that the Imagio<sup>\u00ae<\/sup>\u00a0OA\/US Breast Imaging System will be a more effective tool to help radiologists confirm or rule out malignancy compared with traditional diagnostic imaging modalities. And it does this without exposing patients to potentially harmful ionizing radiation (x-rays) or contrast agents. In addition to the novel imaging provided by the Imagio<sup>\u00ae<\/sup>\u00a0System, Seno includes an artificial intelligence (AI) decision-support tool (SenoGram<sup>\u00ae<\/sup>) to help physicians interpret the new images. This AI tool, along with training and certification, helps radiologists transition from ultrasound alone to OA\/US imaging to more precisely assign the likelihood of malignancy.<\/p>\n<p>The Imagio<sup>\u00ae<\/sup>\u00a0System was cleared by the US FDA in 2021 and received a supplemental PMA approval for its market-ready device in June 2022. The system is indicated for use by trained and qualified healthcare providers to evaluate palpable and non-palpable breast abnormalities in adult patients who are referred for diagnostic imaging breast work-up following clinical presentation or other imaging examinations such as screening mammography.<\/p>\n<p><strong>Seno Medical Instruments, Inc.<\/strong>\u00a0is a San Antonio, Texas-based medical imaging company committed to developing and commercializing a new modality in cancer diagnosis: opto-acoustic imaging. Originally approved by the US FDA in January 2021 with a Supplemental PMA Approval for its latest device in June 2022, Seno Medical\u2019s Imagio<sup>\u00ae<\/sup>\u00a0Breast Imaging System fuses opto-acoustic technology with ultrasound (OA\/US) to generate real-time functional and anatomical images of the breast. To learn more about Seno Medical\u2019s OA\/US imaging technology and applications, visit\u00a0<a href=\"https:\/\/www.senomedical.com\/\">www.SenoMedical.com<\/a>.<\/p>\n<p style=\"text-align: center;\">###<\/p>\n<p><sup>i<\/sup>\u00a0Vlahiotis A, Griffin B, Stavros AT, Margolis J. Analysis of utilization patterns and associated costs of the breast imaging and diagnostic procedures after screening mammography.\u00a0<i>Clinicoeconomics Outcomes Res<\/i>\u00a02018;10:157-167.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(SAN ANTONIO, TX \u2013 January 13, 2023) Seno Medical has entered into an exclusive distributor agreement with Genetik, Inc., to market, sell and service the company\u2019s groundbreaking Imagio\u00ae\u00a0Opto-Acoustic\/Ultrasound (OA\/US) Breast Imaging System. This distributor agreement \u2013 a first for Seno \u2013 will enable Genetik to regionally distribute the Imagio\u00ae\u00a0System in Singapore, where the distributor is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-5102","post","type-post","status-publish","format-standard","hentry","category-press-releases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Seno Medical Inks Exclusive Agreement with Genetik, Inc. as Distributor for Imagio\u00ae Breast Imaging System in Southeast Asia - Seno Medical<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/senomedical.com\/index.php\/2023\/01\/13\/seno-medical-inks-exclusive-agreement-with-genetik-inc-as-distributor-for-imagio-breast-imaging-system-in-southeast-asia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Seno Medical Inks Exclusive Agreement with Genetik, Inc. as Distributor for Imagio\u00ae Breast Imaging System in Southeast Asia - Seno Medical\" \/>\n<meta property=\"og:description\" content=\"(SAN ANTONIO, TX \u2013 January 13, 2023) Seno Medical has entered into an exclusive distributor agreement with Genetik, Inc., to market, sell and service the company\u2019s groundbreaking Imagio\u00ae\u00a0Opto-Acoustic\/Ultrasound (OA\/US) Breast Imaging System. This distributor agreement \u2013 a first for Seno \u2013 will enable Genetik to regionally distribute the Imagio\u00ae\u00a0System in Singapore, where the distributor is [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/senomedical.com\/index.php\/2023\/01\/13\/seno-medical-inks-exclusive-agreement-with-genetik-inc-as-distributor-for-imagio-breast-imaging-system-in-southeast-asia\/\" \/>\n<meta property=\"og:site_name\" content=\"Seno Medical\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-13T20:14:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-16T20:15:24+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/senomedical.com\/index.php\/2023\/01\/13\/seno-medical-inks-exclusive-agreement-with-genetik-inc-as-distributor-for-imagio-breast-imaging-system-in-southeast-asia\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/senomedical.com\/index.php\/2023\/01\/13\/seno-medical-inks-exclusive-agreement-with-genetik-inc-as-distributor-for-imagio-breast-imaging-system-in-southeast-asia\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/senomedical.com\/#\/schema\/person\/e7a1b63d7cf22f013e61dd370eb4c3f7\"},\"headline\":\"Seno Medical Inks Exclusive Agreement with Genetik, Inc. as Distributor for Imagio\u00ae Breast Imaging System in Southeast Asia\",\"datePublished\":\"2023-01-13T20:14:41+00:00\",\"dateModified\":\"2025-06-16T20:15:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/senomedical.com\/index.php\/2023\/01\/13\/seno-medical-inks-exclusive-agreement-with-genetik-inc-as-distributor-for-imagio-breast-imaging-system-in-southeast-asia\/\"},\"wordCount\":621,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/senomedical.com\/#organization\"},\"articleSection\":[\"Press Releases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/senomedical.com\/index.php\/2023\/01\/13\/seno-medical-inks-exclusive-agreement-with-genetik-inc-as-distributor-for-imagio-breast-imaging-system-in-southeast-asia\/\",\"url\":\"https:\/\/senomedical.com\/index.php\/2023\/01\/13\/seno-medical-inks-exclusive-agreement-with-genetik-inc-as-distributor-for-imagio-breast-imaging-system-in-southeast-asia\/\",\"name\":\"Seno Medical Inks Exclusive Agreement with Genetik, Inc. as Distributor for Imagio\u00ae Breast Imaging System in Southeast Asia - Seno Medical\",\"isPartOf\":{\"@id\":\"https:\/\/senomedical.com\/#website\"},\"datePublished\":\"2023-01-13T20:14:41+00:00\",\"dateModified\":\"2025-06-16T20:15:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/senomedical.com\/index.php\/2023\/01\/13\/seno-medical-inks-exclusive-agreement-with-genetik-inc-as-distributor-for-imagio-breast-imaging-system-in-southeast-asia\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/senomedical.com\/index.php\/2023\/01\/13\/seno-medical-inks-exclusive-agreement-with-genetik-inc-as-distributor-for-imagio-breast-imaging-system-in-southeast-asia\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/senomedical.com\/index.php\/2023\/01\/13\/seno-medical-inks-exclusive-agreement-with-genetik-inc-as-distributor-for-imagio-breast-imaging-system-in-southeast-asia\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/senomedical.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Seno Medical Inks Exclusive Agreement with Genetik, Inc. as Distributor for Imagio\u00ae Breast Imaging System in Southeast Asia\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/senomedical.com\/#website\",\"url\":\"https:\/\/senomedical.com\/\",\"name\":\"Seno Medical\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/senomedical.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/senomedical.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/senomedical.com\/#organization\",\"name\":\"Seno Medical\",\"url\":\"https:\/\/senomedical.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/senomedical.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/senomedical.com\/wp-content\/uploads\/2025\/04\/seno-medical-logo-color.svg\",\"contentUrl\":\"https:\/\/senomedical.com\/wp-content\/uploads\/2025\/04\/seno-medical-logo-color.svg\",\"caption\":\"Seno Medical\"},\"image\":{\"@id\":\"https:\/\/senomedical.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/senomedical.com\/#\/schema\/person\/e7a1b63d7cf22f013e61dd370eb4c3f7\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/senomedical.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e7de35cbf49a3922123b676c871033436fd62cc8391ccfb3ac502178ec23f51f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e7de35cbf49a3922123b676c871033436fd62cc8391ccfb3ac502178ec23f51f?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\/\/192.168.225.24\/wordpress\"],\"url\":\"https:\/\/senomedical.com\/index.php\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Seno Medical Inks Exclusive Agreement with Genetik, Inc. as Distributor for Imagio\u00ae Breast Imaging System in Southeast Asia - Seno Medical","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/senomedical.com\/index.php\/2023\/01\/13\/seno-medical-inks-exclusive-agreement-with-genetik-inc-as-distributor-for-imagio-breast-imaging-system-in-southeast-asia\/","og_locale":"en_US","og_type":"article","og_title":"Seno Medical Inks Exclusive Agreement with Genetik, Inc. as Distributor for Imagio\u00ae Breast Imaging System in Southeast Asia - Seno Medical","og_description":"(SAN ANTONIO, TX \u2013 January 13, 2023) Seno Medical has entered into an exclusive distributor agreement with Genetik, Inc., to market, sell and service the company\u2019s groundbreaking Imagio\u00ae\u00a0Opto-Acoustic\/Ultrasound (OA\/US) Breast Imaging System. This distributor agreement \u2013 a first for Seno \u2013 will enable Genetik to regionally distribute the Imagio\u00ae\u00a0System in Singapore, where the distributor is [&hellip;]","og_url":"https:\/\/senomedical.com\/index.php\/2023\/01\/13\/seno-medical-inks-exclusive-agreement-with-genetik-inc-as-distributor-for-imagio-breast-imaging-system-in-southeast-asia\/","og_site_name":"Seno Medical","article_published_time":"2023-01-13T20:14:41+00:00","article_modified_time":"2025-06-16T20:15:24+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/senomedical.com\/index.php\/2023\/01\/13\/seno-medical-inks-exclusive-agreement-with-genetik-inc-as-distributor-for-imagio-breast-imaging-system-in-southeast-asia\/#article","isPartOf":{"@id":"https:\/\/senomedical.com\/index.php\/2023\/01\/13\/seno-medical-inks-exclusive-agreement-with-genetik-inc-as-distributor-for-imagio-breast-imaging-system-in-southeast-asia\/"},"author":{"name":"admin","@id":"https:\/\/senomedical.com\/#\/schema\/person\/e7a1b63d7cf22f013e61dd370eb4c3f7"},"headline":"Seno Medical Inks Exclusive Agreement with Genetik, Inc. as Distributor for Imagio\u00ae Breast Imaging System in Southeast Asia","datePublished":"2023-01-13T20:14:41+00:00","dateModified":"2025-06-16T20:15:24+00:00","mainEntityOfPage":{"@id":"https:\/\/senomedical.com\/index.php\/2023\/01\/13\/seno-medical-inks-exclusive-agreement-with-genetik-inc-as-distributor-for-imagio-breast-imaging-system-in-southeast-asia\/"},"wordCount":621,"commentCount":0,"publisher":{"@id":"https:\/\/senomedical.com\/#organization"},"articleSection":["Press Releases"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/senomedical.com\/index.php\/2023\/01\/13\/seno-medical-inks-exclusive-agreement-with-genetik-inc-as-distributor-for-imagio-breast-imaging-system-in-southeast-asia\/","url":"https:\/\/senomedical.com\/index.php\/2023\/01\/13\/seno-medical-inks-exclusive-agreement-with-genetik-inc-as-distributor-for-imagio-breast-imaging-system-in-southeast-asia\/","name":"Seno Medical Inks Exclusive Agreement with Genetik, Inc. as Distributor for Imagio\u00ae Breast Imaging System in Southeast Asia - Seno Medical","isPartOf":{"@id":"https:\/\/senomedical.com\/#website"},"datePublished":"2023-01-13T20:14:41+00:00","dateModified":"2025-06-16T20:15:24+00:00","breadcrumb":{"@id":"https:\/\/senomedical.com\/index.php\/2023\/01\/13\/seno-medical-inks-exclusive-agreement-with-genetik-inc-as-distributor-for-imagio-breast-imaging-system-in-southeast-asia\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/senomedical.com\/index.php\/2023\/01\/13\/seno-medical-inks-exclusive-agreement-with-genetik-inc-as-distributor-for-imagio-breast-imaging-system-in-southeast-asia\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/senomedical.com\/index.php\/2023\/01\/13\/seno-medical-inks-exclusive-agreement-with-genetik-inc-as-distributor-for-imagio-breast-imaging-system-in-southeast-asia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/senomedical.com\/"},{"@type":"ListItem","position":2,"name":"Seno Medical Inks Exclusive Agreement with Genetik, Inc. as Distributor for Imagio\u00ae Breast Imaging System in Southeast Asia"}]},{"@type":"WebSite","@id":"https:\/\/senomedical.com\/#website","url":"https:\/\/senomedical.com\/","name":"Seno Medical","description":"","publisher":{"@id":"https:\/\/senomedical.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/senomedical.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/senomedical.com\/#organization","name":"Seno Medical","url":"https:\/\/senomedical.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/senomedical.com\/#\/schema\/logo\/image\/","url":"https:\/\/senomedical.com\/wp-content\/uploads\/2025\/04\/seno-medical-logo-color.svg","contentUrl":"https:\/\/senomedical.com\/wp-content\/uploads\/2025\/04\/seno-medical-logo-color.svg","caption":"Seno Medical"},"image":{"@id":"https:\/\/senomedical.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/senomedical.com\/#\/schema\/person\/e7a1b63d7cf22f013e61dd370eb4c3f7","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/senomedical.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e7de35cbf49a3922123b676c871033436fd62cc8391ccfb3ac502178ec23f51f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e7de35cbf49a3922123b676c871033436fd62cc8391ccfb3ac502178ec23f51f?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/192.168.225.24\/wordpress"],"url":"https:\/\/senomedical.com\/index.php\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/senomedical.com\/index.php\/wp-json\/wp\/v2\/posts\/5102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/senomedical.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/senomedical.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/senomedical.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/senomedical.com\/index.php\/wp-json\/wp\/v2\/comments?post=5102"}],"version-history":[{"count":0,"href":"https:\/\/senomedical.com\/index.php\/wp-json\/wp\/v2\/posts\/5102\/revisions"}],"wp:attachment":[{"href":"https:\/\/senomedical.com\/index.php\/wp-json\/wp\/v2\/media?parent=5102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/senomedical.com\/index.php\/wp-json\/wp\/v2\/categories?post=5102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/senomedical.com\/index.php\/wp-json\/wp\/v2\/tags?post=5102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}